October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B digital marketing campaign planning
Introduction
For purposes of this chapter, we can assume that we have carried out the market and company audit, strategic options have been explored and we’ve defined the strategy, i.e. we’ve covered the A, D and E aspects of the ADEPIR strategy planning framework. The focus of this chapter is on the P and I aspects, i.e. the planning and implementation elements of ADEPIR.
In terms of planning this involves defining messages, themes, objectives and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.