October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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Digital marketing and sales
Introduction
Sales and marketing engagement
In the past, sales had greater opportunities to guide customers through their buyer journey as the customer would be engaged earlier in their decision-making process. We would also see marketing’s role as more confined, sometimes limited to marketing communication (one of the Ps of the marketing mix).
Today that has all changed, and as most B2B marketers have experienced, their role has become much broader in terms of marketing, even ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.