October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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Measuring digital marketing
Digital marketing effectiveness
Earlier in this book we looked at ADEPIR. In Chapter 2 we discussed the audit of the environment, how we develop strategic options and establish our chosen strategy – the A, D, E aspects of ADEPIR. In other chapters and Chapter 12 we moved on to discuss the plan creation and implementation. In this chapter, we’ll discuss the element of reviewing and measuring our digital marketing – the ‘R’ of ADEPIR.
How ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.