October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B SEO and search strategies
Defining B2B SEO and search
The official umbrella term relating to SEO and paid search is search engine marketing (SEM). Essentially there are three core pillars to SEM, and they operate a little differently: paid search (or PPC advertising), on-page SEO and off-page SEO.
Paid search is often called pay-per-click advertising, which was explored in the previous chapter. The focus of this chapter will be more on on- ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.