October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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Outline
PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY
Digital marketing and digital marketing technologies have evolved in the past years to provide increased value-add in supporting organization goals and objectives. This section looks into key elements of identifying, creating and evaluating B2B digital marketing strategies. We’ll also be focusing on the B2B customer by exploring customer journeys, customer journey maps, customer insights and methods.
Related to better tailoring, marketing to customers is the subject of personalization so we’ll also be covering B2B personalization marketing, which is all about better tailoring messages and marketing to specific customer segments or customers themselves.
PART TWO: GENERATING AWARENESS
Through ...
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