October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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The B2B digital marketing strategy
Digital marketing strategy
When marketing strategy is referred to, it often relates to something long term or which contributes to longer-term organizational success. With that in mind, a marketing strategy should shape longer-term marketing activities, as well as provide the direction for marketing. It is also the game plan for a company; it is the set of activities which will allow companies to achieve some form of competitive advantage.
A first step in crafting a marketing strategy ...
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