October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B content marketing
Introduction
With the rise of digital has also come the rise of content marketing, and digital technologies have made it easier to create richer and higher-quality content. Content marketing is a term which has increasingly been used in the last ten years, although content marketing has been around a lot longer than that. This chapter looks at how to leverage content for digital marketing, and the different ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.