October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B digital marketing for lead generation
Leads and lead generation
What are leads exactly?
A lead refers to a person or organization that expresses an interest in your company’s products, services or solution. By this definition a lead is typically captured after a person or organization becomes aware of your products or services, so we typically refer to lead generation in the consideration stage of the buyer journey.
What is lead generation?
The goal of lead generation is to encourage the prospect to provide ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.