October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B digital and lead nurturing
Introduction
With the lengthening sales cycle and changing customer behaviours, organizations need to look after prospective customers’ needs and questions over a longer period of time. As a consequence, sales and marketing have a more challenging task in keeping prospects warm across these longer periods. This chapter looks at all the possible areas and techniques which organizations can use to support this challenging task.
Lead nurturing defined ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.