October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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Digital retention marketing
Retention marketing vs acquisition marketing
Why the focus on retention marketing?
Customer retention marketing refers to actions, activities and strategies leveraged by marketing to look after existing customers.
One of the big changes in the past decade has been the increasingly changing responsibility of B2B marketers with regard to marketing to existing customers, with B2B marketers splitting their time and budget equally between acquiring and ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.