October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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Generating awareness
Introduction
We saw from the previous chapter the importance of a more detailed understanding of customers in terms of organizations as well as decision makers. This is possible through good data management as well as through customer insights. One of the key insights relating to customer buying behaviour from the past decade is the shift in how they research information and self-educate throughout ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.