October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B website and website strategies
The role of the website
The website has multiple possible roles it can perform for B2B marketers. It can act as a company brochure, particularly for a product or services, as a content hub, a data hub, a relationship-building interface and a storefront for your business. Your company website allows visitors to understand you as a business, to get to know you and also wander around your business without actually getting in touch directly. ...
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