October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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B2B social media marketing strategies
B2B social media marketing changes
How social media marketing has changed in B2B
In B2B we’ve seen social media evolve in different ways over the past decade, in terms of the number of customers using social media, how customers use B2B social media for different areas of business, and the different way it is applied within marketing, sales and other functions.
The volume of customers using B2B social media has changed, and we’ve seen this grow over time. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.