CHAPTER 1

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Site Type and Niche

Before creating a website you need to decide on two things: what type of site it will be, and what niche you will be focusing on.

Site Type

The site type defines the main kind of value your site will offer to visitors. There are three broad categories:

  • Informational site – Teaches, informs, guides, and keeps visitors up to date.
  • Entertainment site – Entertains visitors through blog, stories, or multimedia.
  • E-commerce site – Provides a service or sells a product.

No one type is necessarily easier to build or more profitable than another. An entertainment site typically has the easiest time attracting visitors, yet ...

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