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Build a Profitable Online Business: The No-Nonsense Guide
book

Build a Profitable Online Business: The No-Nonsense Guide

by Mikael Olsson
October 2013
Beginner
184 pages
3h 30m
English
Apress
Content preview from Build a Profitable Online Business: The No-Nonsense Guide

CHAPTER 24

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PPC

Pay-Per-Click (PPC) is a paid form of advertising provided by search engines. It is the fastest way to drive large numbers of highly targeted visitors to your website. The principle is that you bid on keywords and then pay the search engine that amount every time a visitor clicks on your ad. Your ad then appears on the search engine result pages or on websites relevant to yours that are affiliated with the search engine.

Many webmasters have spent years building and marketing their sites, and still do not come close to the flow of visitors that a PPC campaign can generate in a matter of hours. However, even if you plan to run ...

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Publisher Resources

ISBN: 9781430263791Purchase book