The third monetization strategy is affiliate programs. Similar to web advertising, as an affiliate you include a link on your site to your affiliate partner’s site. However, this link takes the visitor directly to a page selling a product or service. If the visitor purchases the item, you earn a referral fee, often a percentage of the item’s cost. Affiliate programs generally pay on a cost-per-action (CPA) basis, where visitors need to take some action—such as making a purchase or signing up for a service—before you earn any revenue.

Essentially, affiliate programs allow you to earn money by selling other people’s products ...

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