Social networking sites refer to any community-driven site that allows social interactions and profile followers. This includes sites such as Twitter and Facebook. From the perspective of a web marketer, the purpose of social networking sites is to drive traffic to your website. They also provide a way to increase your search reputation, web presence, and credibility.
Register your Brand
Be preemptive and register your brand or site name on as many social networking sites as you can find, especially the popular ones in your niche. Even if you have no plans on becoming active on the sites, at least register there so ...