First Page Type
Back in the chapter on Site Structure, four different page types were introduced. The first of these were the content pages. These pages offer content in order to increase traffic to your site. No matter what kind of site you run, you need to have something of high value in order to attract and keep visitors. Products and services offered do constitute value, but unless your site is a recognized brand you will have a hard time attracting customers solely by offering goods for sale.
This is where free content comes into play. Your site should provide high quality free content, because it is much easier to ...