CHAPTER 34
Credibility
Credibility is one of the most critical factors affecting your online business success. Before anyone will buy from you, your website or company needs to be seen as credible. This means that consumers can purchase from you and not worry about the safety of their credit card or personal information. It also means that they trust that your product will do everything you claim it will.
Being credible is simply the perception of being trustworthy and believable. While this is important for any type of website, it is especially so for e-commerce sites. It takes much more to get people to trust in your sales page’s product claims ...
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