Book description
Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!
With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.
A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:
- Determine what to include in each plan, why, and for whom
- Secure the capital you need to get the project off the ground
- Assess opportunities and risks involved in your project
- Avoid common pitfalls that cost money, time, and effort
With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.
Table of contents
- Cover Page
- Business Plans That Work
- Copyright Page
- Content
- Preface
- 1 Entrepreneurs Create the Future
- 2 Before You Start Planning, Ask the Right Questions
- 3 Getting Started
- 4 Industry: Zoom Lens on Opportunity
- 5 Company and Product Description: Selling Your Vision
- 6 Marketing Plan: Reaching the Customer
- 7 Operations and Development: Execution
- 8 Team: The Key to Success
- 9 The Critical Risks and Offering Plan Sections
- 10 Financial Plan: Telling Your Story in Numbers
- 11 Conclusion
- Appendix 1: Quick Screen Exercise
- Appendix 2: Business Planning Guide Exercise
- Appendix 3: Sample Presentation
- Index
- About the Author
- Footnote
Product information
- Title: Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition
- Author(s):
- Release date: March 2011
- Publisher(s): McGraw-Hill
- ISBN: 9780071752572
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