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Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition
book

Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition

by Andrew Zacharakis, Stephen Spinelli, Jeffry Timmons
March 2011
Beginner to intermediate
208 pages
6h 5m
English
McGraw-Hill
Content preview from Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition

8 TEAM: THE KEY TO SUCCESS

Georges Doriot, the father of venture capital and founder of American Research and Development Corporation (the first modernday venture capital firm), said that he would rather “back an ‘A’ entrepreneur with a ‘B’ idea than a ‘B’ entrepreneur with an ‘A’ idea.” He reasoned that an A team could more easily mold and reshape a B idea into a winning opportunity than a B team could execute on an A idea. Therefore, the team section of the business plan is often the section that professional investors read after the executive summary. Thus it is critical that the plan depict the members responsible for key activities and convey that they are exceptional people with integrity, knowledge, and skills.

In many cases, the business ...

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Publisher Resources

ISBN: 9780071748834