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Business Plans that Work: A Guide for Small Business 2/E by Andrew Zacharakis

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1 ENTREPRENEURS CREATE THE FUTURE

The weight of this crisis will not determine the destiny of this nation. The answers to our problems don’t lie beyond our reach. They exist in our laboratories and universities; in our fields and our factories; in the imaginations of our entrepreneurs and the pride of the hardest-working people on Earth.

President Barack Obama Address to Joint Session of Congress, Tuesday, February 24, 2009

Entrepreneurship runs deep in the American psyche. Many of today’s heroes are celebrated for their entrepreneurial achievements. Sergey Brin and Larry Page, Jack Dorsey, Mark Zuckerberg, Bill Gates, Steven Jobs, Sam Walton, and Arthur Blank among others have created businesses that are household names (Google, Twitter, Facebook, ...

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