FOREWORD
A Brief Trek Toward the Next Agenda for Coaching
Like many professions, business coaching began in bits and drabs with individuals here and there being and using coaches. In the last twenty years, as use of business coaches has mushroomed, the range of coaching expectations and services has exploded, for both the good and the bad. I believe that most change efforts like coaching go through the flow depicted by a diamond (Figure I.1). At the top, the early adopters, innovators, and experimenters (like Marshall Goldsmith and other authors in this volume) begin with a zealot’s passion and great anticipation. As the field evolves, the widest part of the diamond depicts a host of coaching alternatives ranging from users of ...
