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Comics for Film, Games, and Animation
book

Comics for Film, Games, and Animation

by Tyler Weaver
May 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
8h 31m
English
Routledge
Content preview from Comics for Film, Games, and Animation

CHAPTER 15

The No-Prize Marching Society

The Comics Fans

As content creators today, engaging our audience with behind-the-scenes info, real-time updates and one-on-one interaction via social media, and establishing a back-and-forth dialog is standard practice. It’s a simple truth: if you want to survive in today’s media landscape, you need your fans, and you have to know how to market yourself as a genuine character and brand.

In the mass media heyday in which comics found themselves during the Silver Age, this was a completely foreign concept. Television was a one-way communication form: whatever you saw is what you got. Movie stars and directors? The maximum engagement you could expect from them was maybe an autographed picture (signed by ...

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Publisher Resources

ISBN: 9780240823782