Chapter 03. How Conversational Capital Works
To best convey how the engines of Conversational Capital help to generate positive word-of-mouth, it isn’t sufficient to simply list and describe them. Although Conversational Capital can and should be analyzed intellectually, it is something a consumer lives. It is processed existentially to create tropes of meaning that help to shape and confirm one’s evolving sense of identity. That’s why, whenever we present a new project, we demonstrate how those engines can stoke the emotions and imaginations of consumers as they travel through a brand experience.
By way of example, we invite you to travel through the following brand experiences.
Cirque Du Soleil
Cirque du Soleil is a company we know well. It also ...
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