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Conversational Capital: How to Create Stuff People Love to Talk About by Sid Lee, Eric Alper, Tony Babinski, Bertrand Cesvet

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This Is an Open-Source Book

My name is Sjoerd Koopman, and I did not write this book! I wish I had. In many ways, the insights in this book reflect the way I look at and connect with the world around me. Simply put, it has fine-tuned the way I relate to consumer experiences. I’ve taken it to heart, and I expect it will have the same effect on you.

I’ve found that I just can’t put this book away on the shelf after reading it. The book has gotten under my skin. Perhaps this is because it raises more questions than it answers. The authors intended this. Conversational Capital isn’t meant to simply explain. It’s an invitation to explore, question, and exchange opinions.

Conversational Capital is itself the initiation of a conversation. The authors have ...

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