August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
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Glossary of Terms
The following terms appear throughout the book—they appear in bold italic upon first use in the book. The Glossary terms are also discussed more extensively in the Blog on www.conversationalcapital.com.
- advocacy
Unheralded and overwhelmingly favorable endorsement.
- awareness
The presence of one’s knowledge of the existence of a particular brand experience.
- bombastic
You know what we’re talking about: seemingly high-flown experiences that ring hollow. Authors’ Note: Our editor gave us lots of grief about this supposed Canadianism, but we couldn’t let it go; hopefully that demonstrates our continuity.
- brand
A mark of identity, whether it be for a person, place, physical property, organization, or idea.
- brand promise
The essential and singular ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.