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Conversational Capital: How to Create Stuff People Love to Talk About by Sid Lee, Eric Alper, Tony Babinski, Bertrand Cesvet

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Chapter 20. Implementation

Building from insight, you have arrived at a creative solution. Now you can begin implementing. The implementation of Conversational Capital is a dance of many steps, and it goes like this:

  1. Package your ideas.

  2. Build a prototype.

  3. Monitor your progress.

  4. Roll Out your experience.

  5. Improve your work.

The following sections describe what happens at each stage.

Packaging

Packaging your idea means giving it flesh—putting it into a physical form that makes it easy for everyone to understand. It involves taking your idea out of the abstract, ineffable world of thought and expressing it in such a way that even the least sophisticated can grasp and get behind it.

That physical form can be anything. It can range from a script and layout to ...

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