Chapter 20. Implementation
Building from insight, you have arrived at a creative solution. Now you can begin implementing. The implementation of Conversational Capital is a dance of many steps, and it goes like this:
Package your ideas.
Build a prototype.
Monitor your progress.
Roll Out your experience.
Improve your work.
The following sections describe what happens at each stage.
Packaging
Packaging your idea means giving it flesh—putting it into a physical form that makes it easy for everyone to understand. It involves taking your idea out of the abstract, ineffable world of thought and expressing it in such a way that even the least sophisticated can grasp and get behind it.
That physical form can be anything. It can range from a script and layout to ...
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