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Conversational Capital: How to Create Stuff People Love to Talk About by Sid Lee, Eric Alper, Tony Babinski, Bertrand Cesvet

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Copyright

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerOperations Manager: Gina KanouseDevelopment Editor: Russ HallDigital Marketing Manager: Julie PhiferMarketing Coordinator: Megan ColvinCover and Interior Designer: SID LEEManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Deadline Driven PublishingProofreader: Water Crest Publishing, Inc.Indexer: WordWise Publishing ServicesSenior Compositor: Jake McFarlandManufacturing Buyer: Dan Uhrig

© 2009 by Pearson Education, Inc.Publishing as FT PressUpper Saddle River, New Jersey 07458

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