O'Reilly logo

Conversational Capital: How to Create Stuff People Love to Talk About by Sid Lee, Eric Alper, Tony Babinski, Bertrand Cesvet

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

About The Authors

Bertrand Cesvet is chairman and chief strategist of SID LEE, a leading provider of experiential design and creative services, with offices in Montréal and Amsterdam. He provides creative and strategic leadership on marketing communications and experience design projects for clients such as adidas, Red Bull, Cirque du Soleil, and MGM Mirage. He lives in Montréal with his wife Josée and daughters Gabrielle and Emma.

Tony Babinski is a Montréal-based writer, creative director, and filmmaker. He has worked with SID LEE since 2000 and is the author of Cirque du Soleil: 20 Years Under the Sun, the authorized history of Cirque du Soleil. He lives in Montréal with his wife Julie and children Sophie, Max, and Lily.

Eric Alper is a strategist ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required