Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
About The Authors
Bertrand Cesvet is chairman and chief strategist of SID LEE, a leading provider of experiential design and creative services, with offices in Montréal and Amsterdam. He provides creative and strategic leadership on marketing communications and experience design projects for clients such as adidas, Red Bull, Cirque du Soleil, and MGM Mirage. He lives in Montréal with his wife Josée and daughters Gabrielle and Emma.
Tony Babinski is a Montréal-based writer, creative director, and filmmaker. He has worked with SID LEE since 2000 and is the author of Cirque du Soleil: 20 Years Under the Sun, the authorized history of Cirque du Soleil. He lives in Montréal with his wife Julie and children Sophie, Max, and Lily.
Eric Alper is a strategist ...
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