August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
Content preview from Conversational Capital: How to Create Stuff People Love to Talk AboutBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 05. Conversational Capital Is Not Buzz
Despite their many valuable insights, a lot of today’s word-of-mouth and experiential marketers often operate under the wrong notions. They undertake what they do because they believe in generating “buzz,” which they hope will get people talking. Some of these people will tell you that “there’s no such thing as bad buzz,” because any kind of talk draws attention to your product.
We believe, however, that this is a fundamental mistake and is an artifact of the outdated, mass-market paradigm. It assumes word-of-mouth and experiential marketing are directed toward the same goal as traditional 30-second television spots: generating awareness.
In his book Experience the Message, Max Lenderman demonstrates ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.