August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
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Chapter 10. Exclusive Product Offering (EPO)
Over six billion people live on the planet today. That is more than have lived throughout human history up to now. In other words, we, the living, outnumber all of history’s dead. With so many people around, can anyone be truly unique?
The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way.
It’s no wonder: our desire to be one-of-a-kind is deeply seated—and it reflects reality. None of us looks exactly the same or is built the same way. Each of us has individual rhythms, habits, tastes, and preferences. The differences ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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