August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
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Chapter 14. Icons
The word icon has its origins in art history. Strictly speaking, an icon is the product of the Eastern Orthodox Christian Church—a depiction, in oils, on a wooden surface, and of a religious subject (often of the Virgin Mary and Infant Jesus). Actually the Greek word for morals, icon has since taken on a much wider meaning in current English usage. We now take it to mean something like a symbol, but larger and more powerful in meaning and significance.
To us, an icon is still tied to its origins in religious art: It’s a symbol or sign of something deeper, larger, and more complex. It has the power to distill a larger web of meaningful connections and associations into a single expression.
Icons are more complex than mere signs. ...
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