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Conversational Capital: How to Create Stuff People Love to Talk About by Sid Lee, Eric Alper, Tony Babinski, Bertrand Cesvet

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Acknowledgments

This book is the product of numerous conversations with several inspiring friends, clients, and colleagues. In addition to my two fabulous co-authors Tony Babinski and Eric Alper, who have been extremely stimulating and competent partners, I would like to thank a few other important people.

Firstly, I would like to thank my business partner, Franèois Lacoursiëre, for his formidable intellect and intensity. This book would not have happened without our memorable walks and epic conversations along Lake Léman and the streets of London. Similarly, I would like to thank my wife, Josée Noiseux, for all her patience and, more importantly, her very valuable insight into the development of the Conversational Capital idea.

Secondly, I would ...

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