August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
Content preview from Conversational Capital: How to Create Stuff People Love to Talk AboutBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15. Tribalism
What tribe do you belong to? Which group of people do you feel most at home with? With whom do you truly identify?
These are important questions, because group affiliation is a massive part of identity determination. And, as we pointed out previously, identity formation is a central component of the narrative exercise we call Conversational Capital.
Some tribes, such as our families, choose us. This is the static form of tribalism. At the same time, there are tribal affiliations we buy into when we exercise our individual tastes, preferences, and principles. As marketers, we’re interested in this more dynamic form of tribalism because it takes place in the realm of consumer choice.
Conversational Capital grows when you facilitate ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.