Corporate Blogging For Dummies®

Part I. Getting Started with Corporate Blogging

In this part ...

This part introduces corporate blogging and the value it provides your organization — from customer service to customer acquisition and sales to an overall Web presence.

Chapter 1 discusses corporate blogging in general terms, laying the foundation for the rest of the book and your team's blogging efforts. You discover the key factors that set corporate blogging apart from everyday corporate Web sites.

Chapter 2 shows you how to make sense of blogging for your organization — everything from who owns the program to what content to publish on your corporate blog. Most importantly, you find out about setting expectations with the blogging participants from the start to create accountability from the beginning.

Deciding your blogging goals is the focus of Chapter 3. All good marketing efforts start with goals for short and long term business results. After reading this chapter, you'll be able to successfully set measureable goals for marketing and promotions, public relations, and customer relationship management.