November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Ball Vacuum Cleaner
James Dyson, 2005
- The Dyson series of vacuum cleaners has risen from obscurity and humble beginnings to become a dominant force in the premium vacuum cleaner market. The products have a unique aesthetic, appearing as hybrid vacuum cleaner-robots, embodying a design approach perhaps best characterized as elucidative design — an approach more about edifying users in the differential value of the product than seeking either a purely functional or purely beautiful form. James Dyson comments: “I very rarely talk about form because I think performance is much more important — that form has a role because it’s often people’s first impression. But I’d rather say that when you look at the object, you’ve got to be able to tell ...
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