November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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No. 5 Flacon
Coco Chanel and Ernest Beaux, 1921
- When Gabrielle “Coco” Chanel decided that she wanted to launch an eponymous perfume, she turned to noted chemist and perfumer Ernest Beaux to produce samples that were modern, original, and decidedly nonfloral. Beaux, drawing on an olfactory experience from a military expedition in the Arctic Circle, modeled the prototypical fragrances on the scent emitted by the Arctic lakes and rivers during the midnight sun. Beaux presented twenty-four samples to Chanel in numbered bottles for review. She chose the fragrance in bottle number five, which became the basis of the product’s name. Coco Chanel’s explanation: “I want to give women an artificial perfume. Yes, I really do mean artificial, like a ...
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