Deconstructing Product Design

Macintosh

Apple, 1983

1. The Macintosh introduced the possibilities of industrial and user-centered design to the computing masses, emphasizing usability and user experience over cryptic and often inaccessible hardware and software capabilities. The result is as much art object as computer, and like a work of art bears the signature of the original team members on its inner case. Where does such a revolutionary design find its inspiration? Often from other revolutionary designs. Andy Hertzfeld, original Macintosh design team member, recounts one design discussion: “I heard loud voices emanating from Bud [Tribble’s] office, which was adjacent to mine, apparently engaged in a spirited discussion. ‘It’s got to be different, different from everything ...