November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Soda King Siphon
Norman Bel Geddes, 1935
- Although he tends not to receive the contemporary recognition of peers such as Loewy, Teague, and Dreyfuss, one cannot deny that Norman Bel Geddes was a visionary designer. Admirers compare his mostly unrealized conceptual work to no less than that of Leonardo da Vinci, while detractors prefer a P.T. Barnum comparison, the latter due to his flamboyant manner and penchant for self-promotion. Either way, it is clear that Geddes was able to look beyond many of the accepted design and engineering constraints of the day — perhaps due to his background in art and stagecraft — and explore visionary solutions to difficult problems. Like da Vinci, his conceptual work was ambitious, exploring designs for utopian ...
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