November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Kryptonite-4 Bicycle Lock
Michael Zane and Stanley Kaplan, 1976
- In 1971, bicycle mechanic Stanley Kaplan developed a new kind of bicycle lock that utilized a rigid U-shape configuration versus a flexible chain. He named his lock “Kryptonite,” after the fictional element that defeats Superman. Michael Zane read about Kaplan’s U-lock in the newspaper, contacted him, and a partnership was soon formed. In 1972, Zane purchased the design and name from Kaplan and founded Kryptonite Corporation with $1,500 from his personal savings. Zane refined the design, and his father, who owned a sheet metal business, assisted with fabrication and manufacturing. With no money for marketing or promotion, Zane staged a promotional experiment in Greenwich Village, ...
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