November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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ClearRx Pill Bottle
Deborah Adler, Klaus Rosburg, and Target, 2005
- Traditional prescription pill bottles are rife with variability and clutter, which are key ingredients for human error. A poll by Target, for example, suggested that over 60 percent of patients had taken the wrong medication. Contrast this with the ClearRx pill bottle — simple, consistent, readable, and personalized — design priorities such as these are only achieved through an ardent commitment to user-centered design. Deborah Adler comments: “Our objective was to make three things clear: what the drug is, who it belongs to, and how to take it … This information needed to be communicated immediately … At the end of the day, the responsibility on how to take your medicine ...
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