Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
by Suzanne Bates
RICHARD BRANSON, VIRGIN GROUP
The biggest and boldest business and CEO brand today arguably belongs to Sir Richard Charles Nicholas Branson, the daring, adventurous British industrialist who presides over Virgin Group. His business empire encompasses 400 companies. His reputation is global. From Virgin Atlantic Airways to Virgin Mobile, Virgin Blue, Virgin Trains, Virgin America, and Virgin Vodka (one of the few brands that hasn’t been a success), Branson has made his mark. He is known for setting audacious goals and building hugely successful enterprises. He has an astounding imagination and mind-blowing courage. One of his most amazing and creative ventures: the space tourism company, Virgin Galactic, whose mission is to take civilian passengers ...
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