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Environment, Energy and Sustainable Development – Sung, Kao & Chen (eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00053-7
Mobile phone user interface function and interplay design
exploration based on psychological principles
Zhao-Tian Wang, Xi-Kun Hu, Meng-Tang Li & Sheng-Jue Ying
School of Astronautics and Management, Northwestern Polytechnical University, Xi’an, China
ABSTRACT: Forced by the development of mobile phone industry, the standard of users’ experience,
which the design of User Interface (UI) plays an important role in, is considered as a key element in achiev-
ing more share of mobile phone market recently. Therefore optimizing consumers’ satisfactory with user
interface has become the top target for the majority of ...