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Environment, Energy and Sustainable Development – Sung, Kao & Chen (eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00053-7
An empirical study on rural residents’ willingness to pay
for the ICT in China
Chun-Hui Yuan, Zhen-Wei Gong, Wen-Jing Chen & Yan Wan
School of Economics and Management, Beijing University of Posts and Telecommunications, BUPT,
Beijing, China
ABSTRACT: The main purpose of this paper is to explain the low efficiency of financial input in
improving rural ICT development in China from the point of view of Willingness To Pay (WTP). We
established the model of WTP for the ICT resources based on the consumer choice theory, and studied
rural residents’ WTP in poor areas by estimating Logit Model on the basis of data ...