December 2013
Intermediate to advanced
1200 pages
57h 13m
English
Content preview from Environment, Energy and Sustainable Development
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1035
Environment, Energy and Sustainable Development – Sung, Kao & Chen (eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00053-7
Analysis into market layout of luxury e-commerce at home and abroad
Lian Lu
Nanjing Institute of Industry Technology, Nanjing, China
ABSTRACT: In this paper, with current e-commerce market of luxury in China as an research object,
the recent development of luxury e-commerce market in China was investigated; Meanwhile, layout mode
of international luxury e-commerce in China was analyzed; the management characteristics of several B
to C websites in China were studied; in addition, the relevant suggestions on management ...
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