December 2013
Intermediate to advanced
1200 pages
57h 13m
English
Content preview from Environment, Energy and Sustainable Development
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831
Environment, Energy and Sustainable Development – Sung, Kao & Chen (eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00053-7
Smart recommendation engine development based on B2B
e-commerce platform
Chun-Peng Li
TSL School of Business and Information Technology, Quanzhou Normal University, Quanzhou, China
High Educational Engineering Research Center of Fujian Pronvince for E-Commerce Intelligent Based
on Cloud Computing and Internet of Things, Quanzhou, China
ABSTRACT: The intelligent recommendation engine of B2B e-commerce platform is based on accu-
rately identify the customer preferences. It can provide customers with product information and advice.
What’s more, the engine can simulate sales staff to help customers complete the purchase ...