Book description
The A to Z Facebook guide for users, marketers, and developers alike
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.
Facebook has more than one billion active users who share more than 30 billion pieces of content each month
More than 37 million brands have Pages on Facebook
This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
Table of contents
-
- Introduction
-
Book I: Creating a Timeline
- Chapter 1: Deciding to Join
-
Chapter 2: Creating Your Account
- Signing Up
- Finding Friends
- Finding and Customizing Your Account Settings
- General Account Settings
- Security Settings
- Timeline and Tagging Settings
- Notifications Settings
- Mobile Settings
- Followers Settings
- Apps Settings
- Ads Setting
- Payments Settings
- Facebook Card Setting
- Support Dashboard Setting
- Deleting Your Facebook Account
- Chapter 3: Touring the Interface
- Chapter 4: Customizing Your Privacy Settings
- Chapter 5: Finding Help
-
Book II: Connecting with Others
- Chapter 1: Creating Your Social Media Persona
- Chapter 2: Posting and Interacting
- Chapter 3: Sharing Photos
- Chapter 4: Sharing Videos
- Chapter 5: Participating in Groups
- Chapter 6: Going Mobile
- Chapter 7: Keeping Up with Events
- Chapter 8: Having Private Conversations
- Chapter 9: Games and Gifts
- Chapter 10: Professional Networking
- Chapter 11: Managing Connections Gone Awry
-
Book III: Connecting to Other Social Media
- Chapter 1: What Is Social Media?
- Chapter 2: Connecting Facebook to Everything Else
- Chapter 3: Flying on Autopilot
-
Book IV: Building a Business Page
- Chapter 1: Creating a Business Page
-
Chapter 2: Customizing Your Business Page
- Adding Information about Your Business Page
-
Customizing Your Business Page Settings
- Page Visibility option
- Posting Ability option
- Post Visibility option
- Post Targeting and Privacy option
- Messages option
- Tagging Ability option
- Notifications option
- Country Restrictions option
- Age Restrictions option
- Page Moderation option
- Profanity Filter option
- Similar Page Suggestions option
- Replies option
- Merge Pages option
- Remove Page option
- Creating Admin Roles
- All about Apps
- Suggestions from Your Followers
- Choosing Featured Business Pages
- Sending Updates on the Go
- Chapter 3: Touring Your Business Page
- Chapter 4: Building Your Community
-
Book V: Marketing Your Business
- Chapter 1: Building a Network of Influence
- Chapter 2: Running a Social Marketing Campaign
- Chapter 3: Using Insights to Track Your Success
-
Chapter 4: Ads, Promotions, and Offers
- Finding Facebook Ads
- Deciding Whether Facebook Ads Are Right for You
- Creating Your Facebook Ad
- Finding and Using the Facebook Ads Manager
- Generating a Report
- Adding or Deleting an Ads Account Administrator
- Closing Your Facebook Ads Account
- Using Facebook Promotions to Market Your Business
- Using Apps to Create Customized Giveaways and Contests
- Creating Best Practices for Your Facebook Promotion
- Using Facebook Offers to Reach New Customers
- Chapter 5: Identifying Your Target Audience
-
Book VI: Developing Facebook Apps
- Chapter 1: Custom Apps for Business Pages
- Chapter 2: Building Canvas Apps and Page Tabs
- Chapter 3: Creating Your Own Apps
- Chapter 4: Tour of the Facebook API
- About the Authors
- Cheat Sheet
- More Dummies Products
Product information
- Title: Facebook All-in-One For Dummies, 2nd Edition
- Author(s):
- Release date: April 2014
- Publisher(s): For Dummies
- ISBN: 9781118791783
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