O'Reilly logo

Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3The Miracle Makers

Make a miracle.

Bill Millard, IMSAI founder

At MITS, many of the themes that would define the personal-computer industry were already present. But it wasn’t much of an industry, and MITS management showed its roots in hobby electronics. Ed Roberts needed to sell computers, but even more, he wanted the fun of designing and building them. At IMSAI, for the first time a company would enter the nascent industry driven by a laserlike focus on business success rather than a passion for technology. It would achieve that success, and would also run afoul of some of the errors that personal-computer companies still struggle with today.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required