Chapter 3The Miracle Makers
Make a miracle.
At MITS, many of the themes that would define the personal-computer industry were already present. But it wasn’t much of an industry, and MITS management showed its roots in hobby electronics. Ed Roberts needed to sell computers, but even more, he wanted the fun of designing and building them. At IMSAI, for the first time a company would enter the nascent industry driven by a laserlike focus on business success rather than a passion for technology. It would achieve that success, and would also run afoul of some of the errors that personal-computer companies still struggle with today.
Get Fire in the Valley, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
