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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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Leaving the Stage

In 2011, at the age of 56, Steve Jobs died due to complications from pancreatic cancer. A few months earlier he had stepped down as CEO, telling the board, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.” COO Tim Cook was named CEO.

In 2013, Steve Ballmer retired as CEO of Microsoft. The company had been struggling to find its way in recent years, failing to secure a significant market share in the new product categories. Satya Nadella, a 22-year Microsoft veteran, would become only the third CEO in Microsoft’s history. Tellingly, Microsoft turned to cloud computing to lead it into the ...

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